Start with Retention Engine Lite, add NituLabs Retention Engine Pro for local branding tools, and upgrade connected service plans when you need richer automations, diagnostics, analytics, and retention control.
Download Lite to get started, install Pro on the sites that need local merchant customization, and upgrade service plans when you need heavier retention operations.
Merchant note
If you manage multiple WooCommerce sites, service plans apply per connected store while the Pro add-on is installed per WordPress site.
Start here
Install the Lite plugin to connect your WooCommerce store, launch core loyalty flows, and manage your connected plan from WordPress.
Local merchant tools
Install the Pro add-on on the sites that need local badge uploads, storefront branding presets, and white-label merchant controls.
Connected growth
Upgrade to Growth, Pro, or Scale when the store needs richer automations, wallet capability, analytics, segmentation, exports, or API workflows.
Why digital teams choose Retention Engine.
Start with a lighter WooCommerce install instead of a crowded premium bundle from day one.
Add branded badges, storefront presets, and white-label merchant tools through the separate Pro add-on.
Move revenue-critical capabilities like automations, analytics, and segmentation into connected service plans as the store grows.
Give teams a clearer separation between local WordPress tools and connected service capabilities.
Three simple steps to better results.
Start with the Lite plugin to connect WooCommerce, launch loyalty basics, and configure starter rewards.
Install NituLabs Retention Engine Pro on the sites that need local badge uploads, storefront branding, or white-label merchant controls.
Move to Growth, Pro, or Scale when you need shopper wallets, richer automations, reward diagnostics, analytics, segmentation, or API workflows.
WooCommerce merchants keep paying for new traffic while repeat revenue stays underdeveloped. Generic loyalty plugins often stop at basic points and discounts, leaving stores without a clearer path to retention, automation, and measurable lifetime value growth.
Retention Engine gives merchants a practical upgrade path: start with the Lite plugin for core loyalty, add the Pro add-on for local badge and branding controls, and use connected service plans when the store is ready for richer automations, diagnostics, analytics, and VIP targeting.
We wanted a retention system that feels usable on day one, but can grow with a store instead of forcing a bloated all-or-nothing install. That is why Retention Engine is split into a useful Lite plugin, a separate Pro add-on for local merchant tools, and service-backed plans for revenue-critical capabilities.
Lite plugin for points, coupons, and starter rewards
Separate Pro add-on for badge uploads and branding controls
Connected Growth, Pro, and Scale service plans
Reward history, diagnostics, and shopper wallet expansion
Automations, VIP targeting, and advanced retention flows
API-authoritative capability enforcement for paid features
A WooCommerce retention stack with a Lite plugin, an optional Pro add-on for local storefront customization, and connected service plans for automations, diagnostics, analytics, and segmentation.
Connected plan path
Use Lite as the base install, add NituLabs Retention Engine Pro where local site customization matters, and move into connected service plans when your retention program needs more operational depth.
Lite plugin
Launch loyalty basics, starter rewards, and the core WooCommerce connection.
Service plan
Add richer automations, diagnostics, reward history depth, and shopper wallet expansion.
Service plan
Add segmentation, exports, advanced analytics, and VIP-oriented loyalty control.
Service plan
Add API workflows, experiments, advanced operations, and higher-volume retention programs.
Side-by-side comparison
This mirrors the plan comparison from Retention Engine itself, while keeping the website view simpler: start with Lite, then compare Growth, Pro, and Scale service capabilities side by side.
| Capability | Lite | Growth | Pro | Scale |
|---|---|---|---|---|
| Active rules | 3 | 15 | 25 | 50 |
| Tracked loyalty customers | 250 | 2,000 | 10,000 | 25,000 |
| Reward events per month | 500 | 5,000 | 25,000 | 100,000 |
| Core rule engine | Yes | Yes | Yes | Yes |
| Coupon rewards | Yes | Yes | Yes | Yes |
| Free shipping rewards | Yes | Yes | Yes | Yes |
| Virtual points earning | Yes | Yes | Yes | Yes |
| Always-on earning controls | Default | Expanded | Expanded | Expanded |
| Default points redemption offers | 1 offer | Multiple offers | Multiple offers | Multiple offers |
| Active automation journeys | 1 | 4 | 10 | 25 |
| Date-based campaign scheduling | No | Yes | Yes | Yes |
| Hidden category reward access | No | Yes | Yes | Yes |
| Shopper rewards wallet capability | No | Yes | Yes | Yes |
| Reward history in WordPress | Connected stores only | Connected stores only | Connected stores only | Connected stores only |
| Reward history CSV export | No | No | Yes | Yes |
| Coupon diagnostics capability | No | Yes | Yes | Yes |
| Badge uploads (NituLabs Retention Engine Pro) | No | With Pro add-on | With Pro add-on | With Pro add-on |
| Storefront presets and custom colors (NituLabs Retention Engine Pro) | No | With Pro add-on | With Pro add-on | With Pro add-on |
| Streak recovery journeys | No | Yes | Yes | Yes |
| Automation journeys | Yes | Yes | Yes | Yes |
| Win-back and reminder automation templates | No | Yes | Yes | Yes |
| Advanced reward analytics | No | No | Yes | Yes |
| Retention health score | No | No | Yes | Yes |
| Reward recommendations | No | No | Yes | Yes |
| Exportable reports | No | No | Yes | Yes |
| VIP, repeat, and inactive customer groups | No | No | Yes | Yes |
| Advanced automation audiences | No | No | Yes | Yes |
| VIP loyalty tier workflows | No | No | Yes | Yes |
| Remove Retention Engine branding (NituLabs Retention Engine Pro) | No | With Pro add-on | With Pro add-on | With Pro add-on |
| A/B rule testing | No | No | No | Yes |
| Custom integrations and API | No | No | No | Yes |
| Webhook settings and secret | No | No | No | Yes |
| API key rotation | No | No | No | Yes |
| White-label loyalty experience (NituLabs Retention Engine Pro) | No | With Pro add-on | With Pro add-on | With Pro add-on |
Lite is the starter WooCommerce plugin for core loyalty setup, base reward rules, and connected billing and support workflows.
NituLabs Retention Engine Pro handles local badge uploads, storefront branding, and white-label merchant tools as a separate add-on installed per WordPress site.
Growth, Pro, and Scale unlock connected service capabilities such as shopper wallets, diagnostics, advanced automations, analytics, segmentation, exports, and API workflows.
Service plans apply per connected store, while the Pro add-on is installed per WordPress site. A merchant can upgrade one store and still need to install Pro separately on another site.
Retention Engine is strategically positioned within the NituLabs ecosystem. We focus on interoperable systems that allow for compound growth across our products.
Reach out to our dedicated team for product questions, custom implementations, or partnership discussions.
Notice & Transparency
Retention Engine Lite is the starter plugin. NituLabs Retention Engine Pro is a separate add-on for local merchant customization. Paid Growth, Pro, and Scale plans provide connected service capabilities such as diagnostics, analytics, advanced automation, segmentation, and API workflows.